How AI is Changing the World of Social Media

AI is a complete game changer when it comes to content creation.

Community management and audience engagement are just two of the elements that every social media marketing manager must keep a close eye on – but these areas can be very time-consuming. AI provides a new way for social media professionals to more productively – and more effectively – communicate with audiences.

Listen in as Erin Dalton, an Empirical marketing professional who is a social media expert, shares her thoughts and ideas on how AI is shaking up the world of marketing for the better in this short series of videos.

Part 1:  How is AI impacting social media content creation today?  

Part 2: What are ways you can best tap into the power of AI?

Part 3: How does Empirical work with clients who need expertise to up their content creation game?

We’d love to chat with you and share insight about AI and explore the opportunities (and challenges!) that your company is facing.

If you’d like to learn more or connect with our team, please connect with us via email ( or give us a call at (610) 994-1139.